PROJECT SUMMARY:

At a time when crime on college campuses is rampant, and student health and wellness is paramount, TRu INk Media® created a vivid 2-minute and 15-second public service announcement for Weigel Health Promotions, SUNY Buffalo State College’s peer health and wellness advocacy program.

What All Buff State Students Need to Know About Weigel Health Promotions sheds light on the organization’s multifaceted approach to promoting campus positivity, peer support and education concerning a myriad of pressing student issues.

The commercial is broadcast by four alternating Buffalo State Bengal scholar-athletes: punter Ryan Mutterer (Indian Trail, NC); soccer defender Devonte Black (Toronto, ON); swim and dive team captain Sam Alfonso (Buffalo, NY); and basketball guard Tyrone Adeyeye (Brooklyn, NY).

The dynamic foursome does a great job of educating their fellow Bengals about the importance of unity, diversity, inclusion, and joining a judgment-free peer support group.